Become the brand
AI recommends.

The offer in one minute

What you get

Three outcomes. We sell the outcome, not a pile of deliverables.

The four pillars we build

Around 70 to 80% of this is proper SEO, done well with AI. Four pillars, scored out of 100 so progress is objective. The scores below are yours, from the strategy report.

48 out of 100 today. Certified is 80, which is Professional on all four. The evidence behind each score is in the strategy report.

How the six months run

We capture your baseline, stand your measurement up properly for the first time, fix the technical items that gate your score (the homepage speed, the collection titles and descriptions), stand up your content engine and start your authority. Content production begins inside these first 90 days too: as soon as everything is calibrated to your tone of voice and brand guidelines, the pieces start shipping, leading with the year-round layers (brand pages, kids safety, the store claim) that pay whatever the month. Your AEO score starts climbing from 48, and the aim is Certified AI-Ready at 80 out of 100 as early in the six months as the content allows.

We build your content and authority hard: the technique library, the ideas layer and the seasonal arsenal, plus the links and citations. Your visibility starts compounding across search and AI, and by month six you are transformed, ready to hand over. One timing note we will keep repeating: your category's October is a one-month cliff with no ramp, so the season this build is aimed at is October 2027, met with everything live and aged, while the refresh work on pages that already rank is done in the first weeks so nothing cheap is left on the table this season.

The foundations, the content, the links and your certification are yours, on your own low-cost platform login rather than a big agency retainer. From here it is your call how much support you want.

After the six months, it is yours

You keep everything and choose how to run it. Three ways forward, all on your terms.

What you are actually buying

The four pillars of AI search become four sets of working workflows, built around your brand, so you can act on them rather than admire them. Four things transfer to you and stay yours:

• Content. The research to brief to write to review to publish chain, calibrated to your voice. The most complex piece, and the one that takes years to get right.
• Technical SEO and AEO. The schema, the site health, the speed and metadata work and the monitoring that keep engines reading you correctly.
• Authority. The citation and press building, and the plays only you can make: the only-physical-specialist story, the film credits, the tutorial following.
• Measurement. The tracking, attribution and reporting layer that puts the right information in front of you at the right time, so decisions get made on what is actually happening rather than on a hunch.

All four live inside Notable, all four keep being updated, and all four are yours to keep. Most agencies charge you year after year after year, and the day you stop paying, the capability walks out the door with them. We charge you for six months to transform the business, and then you own the system. For a specialist store with your seasonality, having the engine in-house before each September is worth more than any single season's spend.

Why you can be confident

• A checkable finish line. Certification is a documented score out of 100 against a published maturity model and Google's own testing tools, not our opinion. You go from 48 today to Certified, and you can see it climb the whole way.
• The mechanism is already proven on your own site. Where you have a real, purpose-built page, you rank top 3 at a 35% hit rate and AI cites you first (your bio glitter and wig hire pages beat bigger domains today). This engagement feeds a working engine, it does not gamble on an unproven one.
• Backed by the right people. We have partnered with Simon at the Ecommerce Accelerator, one of the leading Shopify growth communities, so you get real ecommerce insight and a proven community behind the work, not just an SEO agency.
• Proven playbook. Our longest-standing clients, like PinkBins, rank top-three on their core commercial terms and already show up in AI Overviews and ChatGPT off the back of the same foundations work.
• Speed is the point. Traditional SEO talks in twelve-month horizons. AI compresses that, so your foundation lands in six months and starts compounding, not twelve.
• You keep it. No lock-in and no dependence on us. And because we are building our Shopify-only platform right now, you come in as one of the first clients on it.

One note on timing: rankings and AI citations follow content with a lag, and your category pays out once a year in October. Content ships from the first months, the year-round trade and safety layers pay as they land, and you judge the first six months on the score climbing and share growing, not on cash collected in period.

The investment

What comes next

You have your strategy report and the numbers sized on your own data. We confirm scope and the investment on the call, set up payment and book your onboarding call, and the six months starts from there.

Appendix A: the transformation, line by line

This is the full task list behind the summary above. Roughly 70 to 80% of it is proper SEO done well with AI, and the rest is what makes you the brand AI recommends. Approval points are marked, so you always know when something needs your sign-off. Two notes up front: product and collection page refreshes are on their way in Notable and not yet fully supported, so blog and buying-guide content takes priority meanwhile; and once calibration completes, reviewing each piece before it publishes sits with you, so it represents you fully and truthfully, and our job is to make that review quick.

Before we start: what we need from you

• Shopify admin, for technical fixes, product data and attribution
• Google Search Console, full access on the new bodyfx.co.nz property, so your first-party search data starts accruing under proper management
• Google Analytics 4, so organic gets credited properly once the bot filtering and tag fixes land
• Google Merchant Center, so your Shopping product data lines up with organic
• Your brand guidelines, tone of voice, the claims you can and cannot make (kids-safety content especially), and who approves content

We already have GA4 and Shopify analytics access, which is how this strategy was built. The Search Console property is brand new (created this month), so managing it properly from day one is part of the work rather than a prerequisite.

Phase 1 · First 90 days: foundations, calibration and first production

This period establishes the foundations, calibrates Notable to your brand, and ships the first wave of content. By the end of it the technical work is done and the content engine is running at pace.

Onboarding

• Sales to delivery handover, so nothing you have told us gets lost
• Welcome email and onboarding form
• Payments set up, invoice schedule confirmed
• Dedicated Slack channel for async communication
• Shared Google Drive folder for the core deliverables, so you always have a record of what matters
• Delivery board set up with all tasks and due dates, for our team to run the work against
• Brand Kit built and approved, so every piece is calibrated to your voice and positioning
• Kick-off session, one 60-minute call covering scope, timeline, priorities and access, including the lens-domain decision (bodyfx.co.nz versus your LENSFX sister site)
• All access confirmed and tested

Baseline and measurement

• Full baseline captured before we touch anything: rankings, traffic, revenue by channel, branded versus non-branded split
• Search Console stood up properly on the new bodyfx.co.nz property, so first-party query data starts accruing from week one
• GA4 cleaned: the August bot flood filtered out of reporting, and the malformed email campaign tags fixed so a quarter of your transactions stop landing in Unassigned
• AEO scorecard scored across all four pillars, with the evidence behind each score
• AI visibility tracking stood up across ChatGPT, Perplexity, Gemini and Google AI Overviews
• Citation monitoring on your priority prompts, so you can see when AI starts naming you on the head terms
• Live reporting dashboard you can open any day, rather than a monthly PDF

Research and strategy

• Keyword research triangulated across Google Keyword Planner, SEMrush and DataForSEO, never a single tool. Yours already runs to 129 keywords
• AI prompt library built for your category, scored and prioritised. Yours already runs to 130 prompts, 106 of them ones you can uniquely own
• Competitor gap analysis, including the publications and communities that shape AI answers in your category
• Cluster strategy mapping every keyword and prompt to a content territory. Yours is 11 territories, led by the core range, SFX and the kids-safety trust layer
• URL mapping and site architecture review, including the 696-collection sprawl and the wrong-page-type rankings
• Approval point: you confirm target keywords, prompts and clusters

Technical SEO and on-page

• Full technical site audit with developer-ready recommendations
• Homepage speed remediation: your biggest organic landing page fails Google's real-user mobile test (LCP 3.1s, on a 1.1s server response) while the rest of the site passes, so this one page gates the pillar
• Unique titles and meta descriptions across the collection templates, replacing the defaulted "name - BodyFX" pattern, starting with the collections that already rank
• Collection bloat pruned: the expired campaign and duplicate collections removed from the index
• On-page error sweep: broken links, H1s, alt text, duplicate and missing meta
• Sitemap and robots.txt review, including AI crawler access
• Schema maintained and extended: your Organization, Product and review markup is live and stays that way; we add Breadcrumb depth, FAQ and Q&A coverage, and the entity layer (Person markup for your founders and head artist, plus a Wikidata presence)
• Internal linking structure reviewed and improved, especially article-to-catalogue
• Redirect audit and remediation, up to 2,000 redirects included
• Toxic and sitewide-inflated backlink review, with disavow where warranted
• Approval point: you approve the URL map and all on-page changes before anything ships

Notable onboarding and calibration

• Access to Notable, our own proprietary platform. We built it specifically for deploying AI search into Shopify brands.
• Your workspace created and configured, and the system calibrated to your tone of voice and brand guidelines before anything is produced at scale
• Notable runs the whole engagement: your technical monitoring, your content production, your authority and reputation scanning, and all of your measurement in one place
• After the six months you keep full access and run it yourself on a small monthly platform cost
• Approval point: you confirm the calibrated output is on brand before we scale production

Content roadmap and first production

• Content roadmap built from the cluster strategy and prioritised by value, leading with the year-round layers: the stocked-brand pages (Ben Nye and Kryolan first), the kids-safety trust series, the store and workshops pages, and the core buying guides
• Approval point: content plan approved, then production starts
• FAQ bank extended from your existing FAQ across the buying journey (safety, technique, hire, trade)
• The answer layer stood up, localising your head artist's tutorial catalogue into crawlable guides
• Every piece reviewed for brand voice, factual accuracy and SEO validation before it reaches you
• Roughly 30 to 60 pieces produced in the first 90 days

Authority, foundations

• Backlink profile audited: what you have (the strongest specialist profile in the category), what is sitewide-inflated, what has been lost
• Foundational citation build: the directories, associations and industry listings NZ's only bricks-and-mortar FX specialist should hold
• Backlink reclamation for any lost high-value links
• Review and citation source mapping: the parenting and family publications, community and event press, and professional face-painting communities AI draws on when answering your category's questions
• Digital PR angles identified from what you genuinely have: the only-physical-store story, the film and TV credits, the tutorial following, and the Good Glitter sustainability line

The goal we are driving at

• AI-Ready at 80 out of 100, up from 48 today, verified against a documented audit and Google's own testing tools.
• We aim to get you there as early in the six months as the content allows. Some brands hit it inside 90 days, most land it between month three and month six. It is what the engagement is for, and your score is visible to you the whole way.

Phase 2 · Months 4 to 6: production at scale and compounding

Foundations are in and the workflows are calibrated, so these months are about sustained output and building the authority that makes AI cite you. The mix each month is guided by the roadmap and adjusted for your extreme seasonality: the technique and ideas layers ship and age here, so they are indexed and cited well before the September ramp.

Monthly content production

• Content refreshes and new articles, weighted to the technique library, the ideas layer and the seasonal arsenal you are absent from
• Collection and page hardening, fixing the wrong-page-type rankings (the eyeliner and kids collections, the SFX hub, the workshops page) and adding the copy the ranking pages are missing
• Target output up to 30 pieces a month, adjusted to your season and what the data says is working
• Every piece reviewed for voice, accuracy and SEO before delivery
• Content gaps reassessed monthly against live AI answers, so we chase what is actually being asked

Authority and reputation

• Continued foundational citation building where genuine opportunities exist, judged on citation value rather than a monthly count
• We work with you to develop the authority opportunities that are unique to your business, because the best plays here are usually the ones only you can make

Being straight with you about the authority pillar: the engagement runs hardest on technical, content and measurement, because those are the three we can move reliably inside six months. The authority side of Notable, the off-site opportunity tracking, the community scanning and the digital PR tooling, is the newest part of the platform and we are building it out over the coming months. We are not going to promise you a dashboard that does not exist yet. What we will do is the foundational citation work, tell you honestly where you stand on authority, and bring you the new tooling as it lands.

Ongoing technical

• Monthly technical sweep and on-page error checks
• Fixes implemented as they arise
• Schema extended as new page types ship

Reporting and strategy

• Monthly technical report: rankings, indexing, technical health, content performance
• Monthly performance report: revenue by channel, AI visibility, citations won
• Monthly growth strategy call where it is useful, or a short Loom from us instead: what is the constraint, and what is the highest-value next move

What you end up with

Volumes depend on content complexity, your approval cadence and strategic priorities. The roadmap guides prioritisation, and we will always choose the higher-value piece over hitting a number. There is no hard cap on the technical work, and review cycles are reasonable, not rationed.

Notable, the platform you end up owning

Notable is our own Shopify-native AI search platform, and it is the reason this leaves you with an asset rather than a folder of documents. During the six months we run it for you. After that it is yours.

• Content production, writing and refreshing against your calibrated brand voice and live roadmap
• Technical monitoring, continuously checking schema, indexing and on-page health
• AI visibility tracking, watching whether AI recommends you, on the prompts you care about
• Reputation monitoring, surfacing what review sites, communities and publications are saying
• Reporting, one dashboard tying Shopify, GA4 and Search Console to AI visibility

After the six months, someone on your team spends an hour or two a week in Notable and the system keeps compounding. You can also join the AI Search Accelerator community for coaching and support, or keep us on a rolling retainer. Your call.

What is not included

Worth being straight about the edges, so nothing surprises anyone at month four.

• Paid advertising. We do not run Google or Meta ads. We will happily work alongside whoever does, and the organic data usually makes their job easier.
• Website rebuilds or theme development. We provide developer-ready specifications and can implement within your existing theme. A rebuild is separate work.
• Redirects beyond 2,000. Scoped and quoted separately if the site needs more.
• Product photography and video production. Available through our contractor network, quoted separately.
• Claims we cannot substantiate. We write to what you can back up, kids-safety and ingredient content especially, reference claims where needed, and you approve everything before it goes live.